Masterclass – Engaging Clinicians in Fundraising Partnerships
Monday 9 December Registration 10.30am Masterclass 11:00 – 16:00 – CCLA, Senator House, 85 Queen Victoria St, London EC4V 4ET
Engaging Clinicians in Fundraising Partnerships is a fast-paced 6-hour masterclass that prepares fundraising staff to optimise engagement of clinicians as fundraising partners. This masterclass has been developed for charities looking to build a strong pipeline of new donors through partnerships with key clinicians. Participants will work together to acknowledge and recognise clinician perspectives of fundraising, understand appropriate and ethical roles for clinicians in fundraising, prioritise a portfolio of clinician partners for maximum effectiveness and efficiency, and develop and implement a strategy to engage clinicians and build their commitment to partnering with development. The emphasis throughout the masterclass will be on concepts, processes, and skills for building and maintaining strong professional working relationships with clinicians that lead to increased giving.
A Different Perspective