Masterclass – Engaging Clinicians in Fundraising Partnerships

Engaging Clinicians in Fundraising Partnerships is a fast-paced 6-hour masterclass that prepares fundraising staff to optimise engagement of clinicians as fundraising partners. This masterclass has been developed for charities looking to build a strong pipeline of new donors through partnerships with key clinicians.  Participants will work together to acknowledge and recognise clinician perspectives of fundraising, understand appropriate and ethical roles for clinicians in fundraising, prioritise a portfolio of clinician partners for maximum effectiveness and efficiency, and develop and implement a strategy to engage clinicians and build their commitment to partnering with development.  The emphasis throughout the masterclass will be on concepts, processes, and skills for building and maintaining strong professional working relationships with clinicians that lead to increased giving.

Syllabus:

A Different Perspective
Participants discover how clinicians think; life experiences that drive behavior; the psyche of clinicians as it relates to philanthropy; and the fears, concerns, and predictable questions clinicians have about engaging in fundraising.

Working Together
Participants explore the dynamics of clinician-fundraising  professional relationships, identify approaches to connecting effectively with clinicians, examine concepts for avoiding self-sabotage, and create strategies for building highly productive, trust-based working relationships.

Key Concepts Clinicians Must Internalise
Participants gain an understanding of the key concepts clinicians must internalise about the patient/family member experience and the appropriate roles of clinicians in fundraising.

Building Clinician Engagement
Participants examine three key factors for prioritising a portfolio of clinician partners, explore process and tools for building clinician engagement as fundraising partners, and apply learning to create strategies for effective meetings with clinicians.

Maintaining Meaningful Partnerships
Participants explore concepts for creating gratifying clinician experiences that inspire continued and deeper engagement.

Payment options – PayPal

 


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Date

Dec 09 2019

Time

All of the day

Cost

Early Bird Member rate £145 Standard Member rate £195 Non member rate £395
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