Webinar Wednesday: Legacy Resilience and NHS Charities
Remember A Charity and Legacy Foresight will be speaking about the future potential of the legacy market and how NHS charities are positioned to optimise their share of this booming market. The session will cover: the importance of legacies to charities and how this has been highlighted during the pandemic, the buoyant future for the legacy market in the UK (set to double in real terms by 2050), how NHS charities are performing in terms of legacies and future trends and opportunities for the sector.
Meet the speakers:
Rob Cope: Director of Charity Development & Remember A Charity
As Director Rob leads on delivering the charity consortium’s overall behaviour change strategy to grow the UK’s charitable legacy market. Rob works with government on members’ behalf to highlight how it can help grow legacy giving and is a key member of the HM Courts & Tribunal Services Working Group reporting on the impact of the backlog in processing grants of probate on charities’ vital work.
Kathryn Horsely: Director of Analysis – Legacy Foresight
Kath heads up the analysis part of the business. She has worked on a variety of legacy forecasting and strategy projects for a range of different charities and has developed Legacy Foresight’s marketing evaluation product, which helps charities to quantify the return on investing in legacy marketing – and the timing of when that return will be realised.